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SEO Company Whilst Vacationing

A great thing about the Cayman Islands is that you can visit for business, and still escape for a quick vacation. Many SEO professionals visit the Cayman Islands since this is an online marketing hub.

Search engine optimization (SEO) is a very specialist area of internet marketing and often requires outside expertise in order to achieve best results.  Before choosing an SEO company to work with, however, there are a number of important considerations to make.  Today we will go into some of these and hopefully give you a much better idea of the key things to think about when looking into SEO for your business.

Is there SEO Potential?

The first step is to establish how much potential there even is for SEO in your market. How much new business could you realistically generate through investing in an SEO strategy? SEO can be a big investment and if the return on this investment is not worthwhile then SEO might not even be a good fit for your business. You can make a rough estimation of how many new customers you would potentially bring in through the website as a result of being ranked at the top of the search results.

Keyword research tools such as the Google keyword planner allow you to see how many searches various phrases receive, and from this, you can assess whether it would be worth investing in SEO for your keywords. Some keywords obviously receive a much higher amount of searches than others, but the real thing evaluate is how valuable these searches could be for your business. If you are selling very high-value items, then just one or two extra sales per month may be enough to make a healthy return on investment from the SEO. On the other hand, if your business would have to sell hundreds of additional products each month in order to make a return on investment from the SEO, then you would, therefore, need to target keywords with a much higher search volume.

Asking for Proof

Once you have established a need for SEO, the next step is choosing a company that you believe is capable of achieving page 1 rankings for your keywords.  If a company is unable to really rank a website on the first page of the major search engines such as Google, there is little point in going any further as, generally, it is only the websites on the first page that receive any real traffic. Even though moving from page 10 to page 3 may seem like a good improvement, the website is still unlikely to see much increase in traffic. To get the real benefit of SEO, the company must be able to get your website appearing on the first page and ideally within the top 5 positions.

Asking for proof of any previous page 1 rankings is, therefore, a good way to assess the level of expertise of the companies you are dealing with. Have they been able to move any of their clients to page 1 or into those top 5 positions? If the answer is no then unless you have a good gut feel about the company and are willing to take a risk, be very careful going any further.

If a company is able to show proof of previous rankings then this is good news although it would still be worth digging a little deeper.  How competitive are the rankings they are showing you? The difficulty of the keywords must be taken into account because there are keywords which receive a very low amount of searches and are extremely easy to rank on page 1 for. For example “the best internet marketing company in the small town of Chorley” would likely be a very easy keyword to rank at the top of Google for. If a company is using keywords like these for proof, they likely do not have anything much better to show you. Just because they can get a website onto page 1 for keywords like these does not mean they are capable of getting your website onto page 1 for your keywords, especially if your keywords are highly competitive.

Leaving it to The Experts

Once you are confident that you have found the right company to carry out the work, they will be able to guide you through the process. SEO does require patience as it can take the time to see results but, remember, this patience often pays off in the end as ranking at the top of the search engines can be a very powerful.  Contact Kelsall SEO for more information and see if they can help you reach the top of the search engines.